Weck Chandelier

Weck Chandelier

The Weck chandelier is a 5-ring structure that celebrates the brand by drawing attention to their famous jars, using small lights carefully positioned on the rings. The lights’ effect is amplified in the space as these yellow and white LEDs shine on the mounted glass products, illuminating the entire room while reflecting the material on the surrounding walls and floor. Through a series of controllable animations, the chandelier comes to life and transforms the simple space into a more dynamic and mesmerising retail experience. The rhythmic light structure visible from the outside additionally works as an attractor, drawing passers-by to enter the shop.

CLIENT
Weck Jars
DATE
November  2016
LOCATION
Germany