Stopping time

How do you make fashion stop time ?

Hirsch&Mann collaborated with LBi and Ryan Hopkinson to explore how we could stop time within a fashion show using the Sony Xperia.

 

Ryan’s concept of a spiral rig holding that a model walked through wearing items from his SS14 collection enabled us to stop time. The resulting time slice imagery was created using 100 Sony Xperia phones with bespoke Android software ‘Uber Snap 9000’ .

CLIENT
Sony Xperia & Ryan Hopkinson
DATE
July 2013
LOCATION
London. UK
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Behind the scenes
“Working alongside creative technology consultants Hirsch & Mann, Hopkinson’s short film crosses the boundaries of art, fashion and technology.”

HUH. Magazine