During the summer of 2012, Nike launched their Nike+ platform along with new sportswear and devices. The launch took place at the Montalban Theatre in Los Angeles. For this event, a basketball court and experience space was designed and built on the rooftop. A bespoke LED wall was built behind a basketball hoop which was used to mimic the larger than life impact that these products can have on the training of their owners.
This installation was intended to showcase a particular set of shoes that can detect the vertical lift of a person’s jump. Perfect for dunking a basketball! Hirsch&Mann was asked to build the jump detection system and generative visuals based on these jumps.