Mapping the Tour

Tour de France

Along with Fallon, we created a cycling tool for ŠKODA’s “Little Bit of the Tour”campaign, which matches roads in the UK to rides in the Tour de France (TdF), enabling cyclists to experience the Tour locally. All curated rides’ data was made available on a web platform for cyclists to access and follow.

The concept lead us to winning a Golden Lion, and provided marketing opportunities for ŠKODA which was a major sponsor for the TdF.

Check it out here 

CLIENT
Skoda
DATE
July 2016-17
Collaborators
Fallon
LOCATION
United Kingdom