Make Music in the Corner Shop


Hirsch&Mann collaborated with director Greg Brunkalla,  StinkDigital and KK Outlet to find out just how we could bring to life Redstripe’s heritage in music and DIY culture in a local corner shop in Dalston, East London.


Our aim was to activate the shop and bring it life every time someone chose a Red Stripe from the refrigerator. We used the track “A message to you Rudy” by Dandy Livingstone, as a nod to the Jamaican heritage of Red Stripe. The entire experience was filmed live on the evening of the 27th of October 2012.


Make Music in a Corner Shop was the recipient of a Silver Lion at Cannes 2013 in the Promo and Activation category

October 2012
Greg Brunkalla Stinkdigital KK outlet
East London, United Kingdom
Behind the scenes