The John Lewis Smart Home experience with Google Assistant is a recreation of an inviting homely space that, for the first time, allows customers to experience real use cases of Google Home devices by interacting with them directly via voice. The space aims to detach itself from a retail environment, leaning towards what seems to be a typical lived-in space encouraging people to take their time and discover how each device can be useful for them, in their own home.
For customers arriving from the retail ‘audio & TV’ section, the experience starts off with an attractive red door paired with a Nest Hello Doorbell that broadcasts that “someone’s at the door!” when pressed. On the left of the entrance, a wall projection with animated graphics and Google queries introduces people to the space, making it clear that it’s powered by the Google Assistant. Each room in the space tells a story: The kitchen focuses on a cooking experience with the Google Home Hub, the bedroom celebrates the Philips Hue Light bulbs enabled via a Google Home Mini, the living room sheds light on the various Nest products (from the Thermostat and smoke detector, to the indoor and outdoor camera), and finally the TV room section focuses on the Chromecast TV experience. Each device’s experience is broken down through explanatory print and digital frames which are subtly integrated on the walls of each room, additionally re-infoced by some vinyl Google queries on various furniture items.
The aim behind this experience is for people of all ages to enter the space, probably not knowing much about the Google Home devices and the featured partner smart products, but then leave with a much clearer understanding of what each one of them has to offer, how they work together, and how they can make one’s every day life easier.