Hirsch&Mann and Joint London answered that question for TSB by beautifully gamifying “Local Banking for Britain” in the form of a custom-built pinball machine.
The exciting game play narrative rewarded investing in locally-focused TSB and highlighted the risks of investing in other internationally-focused banks.
With integrated video and audio clips and a beautifully designed playfield and cabinet, the pinball machine was a fun way to attract the attention of politicians and attendees at all three UK political party conferences. It was also great for the press who loved seeing the different politicians have a go. Even Nick Clegg’s game made it into The Times, Have I got News For You, and the BBC – poor guy!