Nike – Montalban

During the summer of 2012, Nike launched their Nike+ platform along with new sportswear and devices. The launch took place at the Montalban Theatre in Los Angeles. For this event, a basketball court and experience space was designed and built on the rooftop. A bespoke LED wall was built behind a basketball hoop which was used to mimic the larger than life impact that these products can have on the training of their owners.

This installation was intended to showcase a particular set of shoes that can detect the vertical lift of a person’s jump. Perfect for dunking a basketball! Hirsch&Mann was asked to build the jump detection system and generative visuals based on these jumps.

Client
Nike
Date
November 2012
Location
Austin, Texas USA.


“A bespoke LED wall was built behind a basketball hoop which was used to mimic the larger than life impact that these products can have on the training of their owners.”

Daniel Hirschmann, Hirsch & Mann Direktor

 

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