Bat Tagging for Cuban Independence Day

How do you engage people in the Cuban culture Bacardi is renowned for?

Hirsch&Mann collaborated with Mr President to be one of the 34 artists across 5 continents over a period of 24 hours to help Bacardi celebrate Cuban Independence by releasing the bats all around the world.

We created an interactive art installation on London’s Shoreditch Roundabout that brought passersby into the process by encouraging them to put an LED into a copper tape and cork board to help bring the bats to life. The  key driver of the installation was to allow people to be a part of the process instead of just onlookers.

Mr President

October 2014
East London, UK


Behind the Scenes