Chuck II Launch

Converse Chuck II Launch

Hirsch & Mann was invited to help celebrate the new Converse Chuck taylor All Star 2 release by creating an interactive LED floor that customers could control with their feet. Working with Amplify we created a game where two challengers worked together to achieve the biggest rally, with the highest score winning a pair of tickets to any UK festival of their choice.

We created a 2 meter by 1.5 meter screen using 70 LED  panels with over 70,000 LEDs in the whole display. Over 300 people came down to play the game in JD sports in Oxford Street London.

CLIENT
Converse
Partners
Amplify
JD sports
DATE
July  2015
LOCATION
London, United Kingdom
OUR ROLE
Experiential Concept Design, Experience Design, Hardware & Software Design & Development, Technical Direction, Installation
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Behind the scenes