We are a thinking by making studio that helps organisations learn about their future by making it.
In order to keep up with the speed and deal with the complexities of the future, you must continually learn whilst doing. We believe the best way to learn is to make physical things and put them into the world to better understand people’s reactions.
We use this approach in a number of different ways.
A tool to learn about strategic intent
An experience to learn about customers
A question to learn about the human condition
A lesson to learn how to use technology to your advantage
Our clients and collaborators include
Aol Bacardi Beats By Dre Converse Golin Harris Google Intel Jason Bruges Studio Joint KK Outlet LBi Mattessons Mr President MRM Meteorite Nike Poke London Red Stripe Saatchi & Saatchi Siemens Skype Sony Squint Opera Stink Digital TBWA Technology Will Save Us The Future Laboratory The Science Museum The Victoria & Albert Museum TSB Weill Cornell Medical College Weir & Wong We Like Today Wieden Kennedy The Whitney Museum of Art The W.I.R.E. Wolff Olins
How we do it
People’s relationship with technology is often misunderstood. We help organisations learn about the value of physical technology experiences to better understand its purpose in achieving their goals.
A strategy is a hypothesis of what people could do that needs to be explored through experimentation. We use a number of design research techniques to help identify technology and/or people opportunities to create experience hypothesis to fuel our ideas to prototype and learn from.
An idea is an intelligent assumption that an action will have a certain impact on people. We turn our ideas into prototypes to prove that it is technically possible and to better understand the impact the idea will have.
Our process of thinking by making enables us to go beyond the normal and create compelling physical experiences for people. Collaboration is key in the way we make a deliver projects with a wide range of leading partners to bring our work to life.
It is important to reflect on what you have done to learn and also iterate to make it better. We look to measure against the initial experience hypothesis and assumptions that underpinned the idea. Then take those learnings to iterate the physical experience to maintain its relevance.
We have a close relationship with our sister company Technology Will Save Us a DIY Gadget company teaching 21st century skills including design, coding, electronics and soldering. Hirsch&Mann loves to take those 21st century skills to the extreme.
We both believe in the philosophy of learning by doing so we all get together on Mondays along a big table for lunch to share food and chat about what we’ve all been up to. It seems Lebanese street food is beating pizza at the moment