Cadbury Joy Jackets

Hirsch&Mann was delighted to be approached by the PR company Golin Harris to collaborate in creating an interactive, wearable jacket for Cadbury. The project became the “Cadburys Joy Jackets”. A pair of beautifully crafted, meticulously designed, interactive jackets that respond and change as the user eats chocolate. The intention was to amplify the joy experienced by a person as they enjoyed two different (and awesome) flavours of Cadbury chocolates. The two flavours of jackets were related to the Cadbury + Daim and the Cadbury + Oreo collaborations.

Making The Cadbury Joy Jacket from Hirsch & Mann.

The Cadbury’s Joy Jacket experienced by Malfie


We had a couple of weeks to explore a variety of prototypes for the transformations that the jacket would undergo. Check some of these here:

Testing LEDs on the Cadbury Joy Jacket.

Testing the Chocolate Detection on the Cadbury Joy Jacket.

Testing Inflatable parts for the Cadbury Joy Jacket.

Testing LEDs on the cuff of the Cadbury Joy Jacket.

Testing flex sensors on the arms of the Cadbury Joy Jacket.

Testing servos on the hem lift for the Cadbury Joy Jacket.

Testing the pocket switch for the Cadbury Joy Jacket.

Testing the Hem LEDs + lining on the Cadbury Joy Jacket.

Testing the confetti explosion for the Cadbury Joy Jacket.

Testing the moving shoulder tabs on the Cadbury Joy Jacket.

MORE VIDEOS BELOW!

Team:
Daniel Hirschmann – Creative Direction
Katrin Baumgarten – Interaction Design
George Profenza – Programming
White Wing Logic – LED design
Esther Dennis – Fashion design + integration
Aimee Matthew-John – Fashion design + integration
Elena Corchero – Fashion design + integration
Caterina Schmitt – Fashion design + integration
Marianne Maeda – Fashion design + integration
Chris Shen – Making + Prototyping
Yosuke Ushigome – Making + Prototyping
Calum Knott – Electronics
Michail Vanis – Electronics
Asa Bennett – Sound engineering
Davo McConville – Music composition

Technology used in both jackets:
- Raspberry Pi + Arduino – control
- Many servos
- Many Solenoids
- LED Tape
- Bespoke DMX LED systems
- Bespoke Arduino shield
- Switches
- Flex sensors
- CMU Cam and Raspberri Pi Camera
- Amplifier + speakers
- Vibrating motor
- CO2 Inflators
- Ribbon cable… Oh so much ribbon cable
- Relays, Transistors, heat shrink tubing
- 4.0 amp hour 18V battery pack
- Python, C++
- Sewing machines
- 3D printers
- CNC embroidering
- Heat fused inflatables

Testing the Chocolate Detection on the Cadbury Joy Jacket.

Testing and demoing Cadbury Joy Jacket #1.

Testing and demoing Cadbury Joy Jacket #2.